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Impressive Project

 

IMPRESSIVE Exploitation Plan

A segmentation strategy on relevant segments and subsegments related to IMPRESSIVE market analysis showed that the IMPRESSIVE potential market is around 1 EUR Billion for 2025!

This analysis, based on a top-down approach to estimate the “potential market”, followed five different fronts as related to product market: environmental monitoring, oil spill management, Copernicus marine service, Automated Aerial Monitoring (UAVs), Automated Maritime Monitoring (ASVs).

At the current time, extensive interviews of a representative sample of end users/buyers are ongoing and will be used to gauge customer interest in IMPRESSIVE product and identify the “relevant market” with a bottom-up approach.

Market questionnaire surveys will allow to validate the selling price with potential buyers and asses the sales capacity. The sales capacity planning will allow to assess the relevant market size and consequently the revenues.

We will collect stakeholder questionnaire during the next months and will share with you all results of IMPRESSIVE Exploitation Plan!